20 years combining code and business vision
I'm passionate about technology and innovation, with more than 20 years of experience in software development and technology consulting. My career began in 2001 as a programmer, and I've since evolved by combining my love of code with a solid business perspective.
I've worked both in my home country and abroad, across sectors as diverse as telecommunications, banking, insurance, and digital marketing. At every stage, my goal has stayed the same: deliver strategic, effective solutions that create a real impact on results.
Today I put that experience to work advising on process modernization and the rollout of technology tools that optimize management and customer relationships. I firmly believe in continuous learning, and that real progress only happens by growing together.
20 years of experience
2001CRM Programmer — ONO
First steps as a programmer, building CRM solutions for one of the major telecommunications carriers.
2002Software Analyst — Dexia
Entered the banking sector building software for financial systems, learning that code in production has real consequences.
2005Senior Consultant — Ogilvy
Moved into consulting, combining technology with relationship-marketing and CRM strategy.
2007Senior Consultant — INDRA
CRM consulting at France Telecom and BI Functional Consultant at Santander UK. First international experience, broadening both technical and business perspective.
2011 – PresentInsurance Broker & Board Advisor — JLA Asociados
Leading the brokerage since 2011, advising on process modernization and the technology tools that optimize management and client relationships.
- 2025
Independent Consulting
20+ years on, combining full-stack development with business perspective to help companies modernize their technology.
Education
M.Eng. in Computer Science
Universidad Politécnica de Madrid
Advanced Course in Relationship Marketing
ESIC Business & Marketing School
Advanced Course in CRM
ESIC Business & Marketing School
Degree in Insurance Mediation, Group A
UNED
Financial Advisory Certificate
Instituto Europeo de Posgrado (IEP)
Values & Philosophy
Craft & Clean Code
I don't just write code that works — I build software that lasts. I treat development as a craft, prioritizing readability, decoupling, and a modular architecture from day one to keep technical debt in check.
Continuous Improvement & Performance
The technology landscape moves fast, and so do my architectures. I constantly audit performance, security, and developer experience: 'good enough' is only the starting point.
Results-Driven Pragmatism
Clean code is worthless if it doesn't solve a real problem. I balance technical excellence with pragmatism, making sure every architecture decision is aligned with user experience and business value.
Collaborative Ownership & Technical Integrity
Good software isn't built alone. I foster clear communication, solid documentation, and clean Git workflows, and I ship production-ready code that holds up under pressure.
Hobbies & Passions
Outside of code, two passions that feed the same attention to detail: landscape photography and the mountains.
Photography
Landscapes, architecture, and travel. Capturing the right light takes the same patience and precision as debugging a production system.
Mountaineering
Hiking through the Picos de Europa, the Pyrenees, and the Sierra de Gredos. The mountain doesn't forgive improvisation — neither does a critical production system.